NIKE SPORTSWEAR Fall/Holiday 2010 Collection
by Sandrini Gonzalez, posted on 2010-07-15 22:56:37
Inspired by sport and Nike’s elite performers, Nike Sportswear’s Fall/Holiday 2010 collection looks at Nike’s esteemed history in Running for inspiration. From the early innovation of Bowerman, to the Athletics West program of the late 70’s, Nike’s design team doesn’t just look back at the amazing archives of products, philosophies and stories, but looks to continue to innovate for athletes today. Whether that is in the form of reshaping footwear and apparel for a new era, or taking the best parts of creations of the past and remixing elements to create all new styles. Looking at some alternative running clubs that are surfacing around the world, there’s an obvious movement towards a new way the world see’s running. No longer is the daily runner conservative and single-focused, but they’re creative, influential, and uses running not just as a means to stay fit, but to break away and find a creative space.
Nike X Maharam:
Nike and Maharam share a lot in common. Whilst both companies share a rich history and access to a depth of strong archives, they don’t let that stop their passion to constantly look towards the future. With a focus on women’s products, the ever popular silhouette of the Dunk High (Skinny) was paired with Maharam’s approach to understated street style, making up a selection of Dunk’s with a feminine appeal.
Nike X Maharam apparel:
Adopted from Nike’s performance running line, but given a makeover using the famed Maharam graphics, these are great examples of how Maharam’s beautiful fabrics match up with Nike Sportswear.
Nike Dunk and AF1 High:
While the Women’s Nike Dunk High Skinny was given a style makeover by Maharam, the men’s Nike Dunk High was inspired by fashion and style trend, pinstripes, navy’s and earth tones inspired by the movement in men’s fashion towards timeless quality and style.
NSW Destroyer Jacket:
The NSW Destroyer Jacket is Nike Sportswear’s take on a high-school classic, the letterman jacket. The NSW Destroyer Jacket is released in a number of different ways for Fall/Holiday 2010, for men and women. The challenge wasn’t to redesign the classic letterman jacket, but to improve some of the elements of what was already an iconic piece.
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