Nike Introduces "The AW77 Hoodie" for Fall
by Sandrini Gonzalez, posted on 2009-09-22 16:45:52
The AW77 Hoodie, one of eight icons at the heart of Nike Sportswear, leads the Nike Sportswear Fall/Holiday '09 collection.
Now the AW77 is better than ever! The AW77 has been re-mastered and re-crafted to make the product function at an even higher level than before. Geoff has stripped down the full-zip hoodie to a half-zip to increase the warmth and fit. He also added extra neck shield to the front of the hood, known as the scuba hood, the defining characteristic of any AW77. The icon is subject to Nike design’s highest standards of craftsmanship and performance innovation, ensuring this iconic silhouette stays head and shoulders above the competition, ready to perform at any time and in any conditions. The performance attributes like water repellency and warmth, essential during fall and winter conditions, became the seasonal obsession for the Nike design team.
Keeping with tradition, this Holiday, the world’s Greatest Athletes sport the world’s Greatest Hoodie!
THE FIVE PRINCIPLES OF HOODIE GREATNESS
THE HOOD:
Fully lined multi-panel scuba hood. Zips to your chin. 3.5 extra inches of shield for your neck.
THE FABRIC:
The loft and warmth of French-looped cotton. 480,000 loops per hoodie. Soft, cozy and tough.
THE FIT:
Takes the punishment of daily life and then comes back for more. Built to stay true to form.
THE FINISH:
Crafted for comfort. Flat-locked stitched, taped seams and ultrasonic bonding all translate into no exposed edges.
THE DETAILS:
Built to last with the finest components. Lazered zipper channels and waterproof zips.
The AW77 Hoodie is now available at www.nikesportswear.com
Comments from members0 comment |
|---|
